Bye, Bye White Pages (2024)

What's black and white and read all over? Not the white pages, which is why regulators have begun granting telecommunications companies the go-ahead to stop mass-printing residential phone books, a musty fixture of Americans' kitchen counters, refrigerator tops and junk drawers.

In the past month alone, New York, Florida and Pennsylvania approved Verizon Communications Inc.'s request to quit distributing residential white pages. Residents in Virginia have until Nov. 19 to provide comments on a similar request pending with state regulators.

Telephone companies argue that most consumers now check the Internet rather than flip through pages when they want to reach out and touch someone.

"Anybody who doesn't have access to some kind of online way to look things up now is probably too old to be able to read the print in the white pages anyway," joked Robert Thompson, a pop culture professor at Syracuse University.

Phone companies note that eliminating residential white pages would reduce environmental impact by using less paper and ink. It also can't hurt their bottom lines to cut out the cost of a service that rarely gets used and generates little beyond nostalgia.

The first telephone directory was issued in February 1878 -- a single page that covered 50 customers in New Haven, Conn. That sheet grew into a book that became virtually a household appliance, listing numbers for neighbors, friends and colleagues, not to mention countless potential victims of prank calls.

Fewer people rely on paper directories for a variety of reasons: more people rely solely on cell phones, whose numbers typically aren't included in the listings; more listings are available online; and mobile phones and caller ID systems on land lines can store a large number of frequently called numbers.

The number of traditional land lines has been declining for the better part of the decade, and now are being disconnected at a rate of nearly 10 percent each year, according to company financial reports.

And a survey conducted for SuperMedia Inc. by Gallup shows that between 2005 and 2008, the percentage of households relying on stand-alone residential white pages fell from 25 percent to 11 percent. Dallas-based SuperMedia, which publishes Verizon's telephone directories, has instead focused on its yellow pages and paid advertising listings, and their online equivalents.

Unlike the residential white pages, the business directories printed on yellow pages are doing fine, at least according to the Yellow Pages Association. The industry trade group claims more half the people in the U.S. still let their fingers do the walking every month, and that 550 million residential and business directories are still printed every year.

As for the white pages, Steve Keschl can attest to the declining interest. As a doorman at an Upper East Side condo building since 1960, the 84-year-old has watched tenants' fading reaction to the annual delivery of New York City's white pages book -- which incidentally weighs in around 3 pounds, 9 ounces, or a little more than a dozen iPhones.

These days, the books "sit here pretty long," said Keschl, who added that even he rarely uses the directory anymore. "Sometimes they take them, sometimes they don't."

While New York and other cities still have stand-alone white pages, many of the thousands of phone directories across the country include residential white pages, yellow business listings and blue government pages. Where they no longer have to print the white pages, publishers will simply slim down their combined books.

Verizon and AT&T Inc. -- the two largest land line players -- and others have requested exemptions from state requirements to distribute residential phone books in paper form. The directories would be available on the Internet, printed upon request or provided on CD.

"You probably have a better chance of finding a name quicker if you can just search for it in a database than try to look it up in the white pages," said Link Hoewing, Verizon's vice president of Internet and technology policy.

Since 2007, states that have granted permission to quit printing residential listings or that have requests pending include: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin.

New York-based Verizon's plan is to seek regulatory approval in all 12 states where it operates land line telephone service. In total, the savings could top 17,000 tons of paper annually throughout Verizon's service areas, the company said.

The company and its printer, which uses the Verizon brand name in lieu of payment for publishing the white pages, would not provide any estimates on the cost of printing the directories or how much money would be saved by discontinuing them.

Regulators in New York approved Verizon's request Oct. 14. There, the company estimates it will save about 3,575 tons of paper per year and conserve the energy associated with printing, binding and distributing the directories. The company's August request with Virginia regulators is estimated to save about 1,640 tons of paper annually.

Verizon plans to continue to deliver directories that contain business and governmental listings along with the consumer guide information provided in white pages directories, but the residential listings would only be available by request.

Dallas-based AT&T did not respond to repeated messages from The Associated Press seeking comment for this story.

According to filings with state regulators, AT&T said in places where it has been permitted to provide the white pages on demand, only about 2 percent of customers have requested a copy.

The residential phone book "no longer provides the same utility it once did," AT&T told Missouri regulators, who approved the company's petition for the state's larger metropolitan areas. "The vast majority of customers neither need nor use these often quite large, bound paper directories."

If the white pages are nearing their end, then Emily Goodmann hopes the directories would be archived for historical, genealogical or sociological purposes.

"The telephone directory stands as the original sort of information network that not only worked as kind of a social network in a sense, but it served as one of the first information resources," said Goodmann, a doctoral student at Northwestern University who is writing her dissertation on the history of phone books as information technology. "It's sort of heartbreaking ... even though these books are essentially made to be destroyed."

Associated Press writers Samantha Gross and Peter Svensson in New York contributed to this report.

Bye, Bye White Pages (2024)

FAQs

Is white pages not free anymore? ›

You can search for cell phone, residential, and business numbers for free on Whitepages' website. The information can vary depending on the type of number you are searching for. For a residential or business number, you can find the caller's name, address, or associated businesses for free.

When did they stop printing white pages? ›

The demise of the phone book began on Oct. 14, 2010, when regulators in New York approved Verizon's request to stop mass-printing residential phone books.

When did white pages stop? ›

But it was probably for the best. When Verizon stopped publishing the White Pages in 2011, 1,640 tons of paper were saved statewide. Nevertheless, the Yellow Pages are still around, and many of us get them delivered every year, despite research showing most don't even need it or want it.

What is the free version of whitepages? ›

The free version of Whitepages.com will allow you to search for someone by city, state, and zip and use a reverse phone or address lookup. However, for more thorough information, you'll need to pay for a service with flaws, as our Whitepages.com review shows.

Is there a free way to lookup a phone number? ›

For unlimited and free phone number lookup, you should download the Truecaller app to get access to call identification as well as automatic spam detection and blocking.

Can someone see if you look them up on White Pages? ›

Do people know if you look them up on Whitepages? Whitepages provides two types of searches, a regular people search and a background check, and neither one notifies the individual you're searching for.

Do phone books exist anymore? ›

There are several publishers of these books, and some offer printed versions while others only have online versions and directories. Most landline subscribers are entitled to a free print directory, but if you just moved or aren't getting your copy, there are ways you can order a phone book for your home or office.

How to find an address for free? ›

Other Methods to Find Someone's Address for Free
  1. Social Media Platforms and Networking Sites. ...
  2. Public Records and Government Sources. ...
  3. Leveraging Online Maps and Geolocation Tools. ...
  4. Seeking Assistance from Local Libraries and Archives. ...
  5. Community and Neighborhood Resources.
Aug 5, 2023

Does white pages cost money? ›

Free searches typically include current addresses and phone numbers. If you'd like to access more contact information or need more in-depth information regarding an individual or business, there are several Whitepages Premium plans available that cost $4.99 to $179.99 a month.

How do I not pay for whitepages? ›

Follow these simple steps to cancel your Whitepages Premium subscription
  1. Sign in to your Whitepages account on the official website.
  2. Click on your profile in the top right corner of your screen.
  3. Click on “Account”, then “Account Dashboard”.
  4. Select “Account Settings” and then click “Cancel Auto-Renew”.

Is there a 100% free people search? ›

LOS ANGELES, CA / ACCESSWIRE / August 23, 2022 / Unmask, an online people search engine, has launched services that are 100% free to use. With Unmask, users can browse public records for key information about a person that can be useful in background checks or re-establishing a lost connection.

How much does the white pages app cost? ›

Whitepages Unlimited costs $3.99 per month and offers unlimited basic lookups including current address, landlines and relatives. There's a money back guarantee too. Whitepages Unlimited Plus costs $4.99 per month for up to 20 premium lookups or $19.99 for up to 200 lookups.

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